Marketing Manager – Carbon Forward (B2B Events)
Location: Remote (preference for London & the South-East)
Hours: 20–25 hours per week, with flexibility to spread hours across the week; potential to increase to full time in future
Salary: £40,000–£45,000 pro rata (depending on experience and agreed hours).
Self-employed
Deadline for application: 24th of February 2026
About Carbon Forward
Carbon Forward is a leading events and consultancy business focused on the carbon markets and environmental sectors. We deliver high-impact conferences, and networking events that drive industry knowledge, connections, and commercial growth. Our mission is to empower businesses to navigate the evolving carbon landscape and accelerate their sustainability journeys.
Job Overview
The Marketing Manager will own and execute the marketing strategy for Carbon Forward’s portfolio of B2B events. This is a hands-on, strategic role responsible for driving delegate acquisition, sponsorship engagement, and brand visibility. You’ll collaborate with cross-functional teams and external partners to ensure our events are industry-leading and commercially successful.
Key Responsibilities
- Develop, implement, and optimise integrated marketing campaigns across digital, email, social, and partner channels to promote Carbon Forward’s events
- Lead on audience segmentation, targeting, and messaging to attract relevant delegates, sponsors, and industry stakeholders
- Work closely with content, sales, and operations to align marketing activity with event objectives and commercial targets
- Plan and manage marketing timelines, and resource allocation
- Monitor, analyse, and report on campaign performance, using data insights to refine tactics and demonstrate ROI
- Own the creation and distribution of event collateral, website copy, and promotional materials
- Help build and nurture relationships with media, industry associations, and strategic partners
- Manage event listings, PR, and media outreach to maximise visibility
- Champion Carbon Forward’s brand voice and ensure all communications are consistent, professional, and impactful
- Support the development of post-event marketing and delegate nurture programmes
Required Skills & Experience
- Demonstrable success in B2B event marketing, ideally within professional services, sustainability, or environmental sectors
- Strong track record of delivering effective multi-channel campaigns that drive audience growth and commercial outcomes
- Proficiency with marketing automation tools, CRM systems, and analytics platforms (e.g. Zoho, Mailchimp, Google Analytics, Wordpress)
- Excellent copywriting, content creation, and storytelling abilities
- Confident project manager with the ability to juggle multiple priorities and deadlines in a fast-paced environment
- Commercially minded, data-driven, and results-oriented
- Skilled at stakeholder engagement and cross-functional collaboration
- Creative thinker with an eye for detail and a passion for impactful marketing
Desirable Attributes
- Experience in the carbon markets, environmental, or sustainability sectors
- Familiarity with event tech platforms (virtual event platforms, registration tools, etc.)
- Network within the environmental, carbon trading, or sustainability communities
Working at Carbon Forward
We offer a collaborative, flexible, and purpose-driven work environment with opportunities to make a tangible impact in the carbon sector. We are a lean, fully-remote team. Carbon Forward is committed to equal opportunities and welcomes applications from all backgrounds.
Whilst the role is remote, the Marketing Manager will also attend team or client meetings in London.
Please send CV and cover note to: [email protected]
